Project length:

2 weeks

 

Software used for the project:

Adobe After Effects

Adobe Illustrator

 

Primary skills:

Storyboarding

Icon creation

Motion Graphics

 

Assets completed

1 video for use on social media and website

 

Hudson approached me in early October to discuss the possibility of creating an explainer video for their product 'Hudson Edge'. At the time a script was not available with the only requirement being something that represents 'building blocks'.

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A script and audio were available in late October and began working on a storyboard. The script was very techy and required research into the type of images that could be used and something that people in the financial industry would be able to relate to. The storyboard went through a few iterations before the animation started.

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I have had experience creating videos for complex videos for the financial industry meaning I could pick up the work fast as I was able to understand most of the technical jargon used. This resulted in only a few changes needed after the first version was shared with the client.

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Within 24 hours of the video going live on the client's YouTube page, they had amassed over 600 views. The video is also available on the homepage

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I have previously created 2 other videos for Hudson Fintech:

Introduction to Hudson Edge Platform

Benefits of the Hudson Edge Platform

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About Hudson Fintech: Hudson FinTech aims to provide unique and innovative solutions that are flexible and scalable in a fast-changing environment. Our mission is to deliver technology that reduces costs, accelerates time to market and allows your people to focus on growing your business.

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Credits

Icons: www.freepik.com

www.flaticon.com

Source Code icon by Med Marki

Music: Calm Tech